One of the often-overlooked advantages of working with a professional short-term property management company like EVL Property Rentals is the ability to turn your property’s rental listing into a valuable, transferable asset. If you ever decide to sell your property, your established listing can become a significant selling point.
The Challenge with Personal Listings
Platforms like Airbnb and VRBO do not allow personal listings to be transferred to a buyer when a property changes hands. This policy ensures that listings maintain consistent quality and service standards. If a listing with excellent reviews were transferred to a new owner or operator who didn’t meet the same standards, it could lead to a bait-and-switch situation, harming guest experiences and the platform’s reputation.
Additionally, it can take time for a new listing to build credibility and achieve high rankings. Based on our experience:
- Reviews Are Slow to Build: It often takes several months for a property to receive the three reviews necessary for a rating to appear, as many guests choose not to leave reviews.
- Performance Establishment Takes Time: Achieving a well-established, high-performing listing can take 12 to 18 months, even with professional management and marketing.
How EVL Property Rentals Accelerates Success
While establishing a new listing can take time, EVL Property Rentals is experienced in speeding up the process. We employ proven strategies, including:
- Early Discounts: Strategic pricing helps drive early demand and secure bookings for new listings.
- Proactive Review Requests: Our team encourages guests to leave reviews after their stay, helping new listings quickly reach the three-review threshold needed to display ratings.
- Superhost and Premier Status: As Superhosts on Airbnb and Premier Partners on VRBO, we provide instant credibility for the properties we manage. These trust badges help new listings gain traction faster and attract more bookings.
These strategies ensure that even new listings can compete effectively in a crowded marketplace.
The Advantage of a Transferable Listing
When you work with EVL Property Rentals, your property’s listing is managed under our professional account. This allows the listing to transfer seamlessly to a buyer if they choose to continue using our services. This approach eliminates the delays associated with starting a new listing, ensuring:
- The Buyer Retains the Same Listing: A proven listing with reviews and credibility transfers directly to the new owner.
- Existing Reservations Are Preserved: The buyer inherits a full calendar of bookings, ensuring immediate income.
- Consistent Standards Are Maintained: With EVL Property Rentals continuing to manage the property, the same high standards and service that earned the listing’s success remain intact.
Why Work with EVL Property Rentals?
At EVL Property Rentals, our goal is to establish your property as a thriving short-term rental with a well-maintained, high-performing listing. Through our professional management, your property is positioned to achieve success in the rental market while creating long-term value.
If or when you decide to sell your property, having a quality listing with strong reviews, proven income, and transferable credibility makes your property an attractive asset for buyers.
Let EVL Property Rentals help you maximize your property’s potential. Contact us today to learn how we can create a listing that drives income, enhances value, and becomes a true asset for your property.